Inshallah is an Arabic word, directly translated it means God’s will. Drawing from the Swahili and Arabic influences evident within the architecture of the property I developed a number of sketches. The wooden carvings and tile inlays were things i focused on.
The design process was quite extensive, as I wanted to have a clean sketch that I could easily translate digitally. It was a rewarding project with lots of scrap paper, rubbing out and measuring involved. Which at times I crumpled up and threw away.
Once the logo was finalised it was further developed to fit particular branding applications. Which meant variations of the logo were developed. Some text based and others icon based.
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