Threefish Design Studio
When I decided to open as a freelance design studio I had the super exciting job of designing my own logo and corporate identity. There were so many options that I explored. As I examined my body of work the one consistent theme was the ocean, this was not surprising. Fish, waves, blues, sea fans and octopus the list goes on. This was what I enjoyed and gained the most inspiration from. The starting point of the 3 fish in my logo was made from a linoleum carving which I then printed/stamped onto paper. I loved the fact that my own hands had carved the fins, the scales, every detail I had gouged out of linoleum. The animation slowly builds a mini underwater ecosystem using the word “reef” as its foundation. Within the text of my logo the formation of the word “reef subtly hidden within three and fish is my own story of my life spent in the ocean.